NewYork-Presbyterian’s ‘Stay Amazing’ Commercial Wins an Emmy Award

NewYork-Presbyterian won the Emmy Award for best commercial for a television spot that launched the hospital’s new brand platform and campaign “Stay Amazing.” Hosted by the New York chapter of the National Academy of Television Arts & Sciences, the 65th annual New York Emmy Awards recognized outstanding achievement in the arts and sciences of television from the past year. NewYork-Presbyterian received a total of seven nominations in six different categories, including health and medical content, human interest content, and sports story.

“This commercial spot was designed to introduce our new platform and inspire all New Yorkers in their health and wellness journey after an incredibly difficult few years,” says Devika Mathrani, senior vice president and chief marketing and communications officer of NewYork-Presbyterian. “This Emmy Award win — as well as all the nominations — are a result of the team’s unwavering commitment to excellence and passion for capturing NewYork-Presbyterian’s amazing stories and creating loyalty to our brand. I could not be more proud.”

Launched in November 2021, “Stay Amazing” encourages New Yorkers to be proactive about their health by seeking care from NewYork-Presbyterian’s leading providers — our world-class doctors from Columbia and Weill Cornell Medicine — whether for common conditions or complex ones. The goal of this commercial, which communicates our brand promise, is to remind New Yorkers that we are here for them as their wellness partner, at every stage of their lives, so they can stay amazing.

The “Stay Amazing” campaign was developed in partnership with HAVAS New York.

This is NewYork-Presbyterian’s second Emmy Award. In 2020, NewYork-Presbyterian’s Health Matters won for the story of veteran paramedic John Episcopo, a first responder on 9/11.