NewYork-Presbyterian Wins an Emmy for its Healthcare Storytelling
A video featuring a teenage girl’s remarkable craniofacial surgery was recognized in the Health/Medical Short Form Content category.
NewYork-Presbyterian won an Emmy Award at the 68th Annual New York Emmy Awards for our video, A Teenage Girl Finds Her Smile After a Series of Reconstructive Surgeries.
The video, created by the editorial team in NewYork-Presbyterian’s Office of Marketing and Communications, won in the category of Health/Medical Short Form Content. The Health Matters story features Jade, a teenage girl born with a condition that stunted the growth of her face who turned to NewYork-Presbyterian for complex surgical treatment to help her eat, speak, and smile.
“It is an honor for us to be able to tell the stories of amazing patients like Jade and the incredible doctors and care teams that take care of them,” says Devika Mathrani, chief marketing and communications officer at NewYork-Presbyterian. “I want to thank the entire team at NewYork-Presbyterian for their passion, creativity and commitment to telling these authentic stories that educate and inspire every single day.”
The video documents Jade’s journey after she was diagnosed with a condition called midface hypoplasia, in which the bones around the eyes, cheekbones, and jaw don’t grow at the same rate as the rest of her face. In order to help Jade, the team at the Craniofacial Center at Children’s Hospital of New York at NewYork-Presbyterian separated her facial bones from her skull and moved them slowly forward using mechanical devices. They utilized cutting-edge technology that allowed the surgeons to pre-plan the procedure virtually, which helped lead to a successful real-life outcome. Today, Jade is typical teenager who hangs out with friends, cheers for the Kansas City Chiefs, and smiles proudly after her dance performances.
“It was an honor for our team to tell Jade’s story and highlight how she is thriving today thanks to the incredible care she received at NewYork-Presbyterian,” says Sharon Cotliar-Zweifach, vice president of editorial content and social media strategy at NewYork-Presbyterian. “I am so proud of our incredibly talented team who bring these remarkable stories to life.”
The team that worked on the Emmy-winning video included: Evan Kleinman, director, Emily Driscoll, producer, Rick Brown, editor, Angelique Serrano, associate producer, Michael Cogliantry, director of photography, and executive producers, Sharon Cotliar-Zweifach and Devika Mathrani.
Hosted by the New York Chapter of the National Academy of Television Arts & Sciences, the New York Emmy Awards honor excellence in television arts and sciences. This year, NewYork-Presbyterian received 11 nominations across six categories.
With this win, NewYork-Presbyterian now has a total of five Emmy Awards. In 2020, NewYork-Presbyterian’s Health Matters won for the story of veteran paramedic John Episcopo, a first responder on 9/11. In 2022, NewYork-Presbyterian won for the television spot that launched the hospital’s brand platform “Stay Amazing.” And last year, it took home trophies for best Commercial that featured Jack Foley, a boy born with a rare, congenital heart defect in which the left side of his heart failed to develop, and for Editor, Short Form Content, for Katie Garrett’s work on the video, Saving Two Babies’ Lives with One Pioneering Approach to Heart Valve Transplantation.