On October 27, NewYork-Presbyterian’s Office of Communications won Platinum PR Awards for best Public Affairs campaign for its COVID-19 response and for best Blog for Health Matters’ coronavirus content. Given annually by PRNEWS, the awards have set the industry standard in public relations excellence and recognize the most outstanding communication initiatives and PR teams from across the world.
Since March, when the pandemic first hit New York City, NewYork-Presbyterian has been at the forefront of handling the COVID-19 public health crisis. The communications team worked around the clock to keep patients and their families — as well as New York City and the surrounding communities — informed about the virus and the hospital’s response. Honorable mentions in the Public Affairs category included standout campaigns by NASA, the U.S. Postal Service, and the National Fair Housing Alliance.
Health Matters became a go-to resource for patients and consumers seeking essential information related to COVID-19. Featuring insight and advice from NewYork-Presbyterian’s leading medical experts, Health Matters reached a global audience through a series of popular stories, including “How to Protect Yourself from Coronavirus,” “A Road Map to Finding Calm Amid Coronavirus Anxiety,” and “How to Tell the Difference Between COVID-19 and Seasonal Allergies.” Honorable mention in the Blog category went to Cisco.
“We’re honored to receive this recognition of our communications efforts throughout this crisis and to be recognized for the quality of the content produced by our editorial team to help educate the public about how to protect their health and the health of their loved ones,” said Kate Spaziani, Vice President of NYP’s Office of Communications. “These awards are testament to the tremendous teamwork and professionalism displayed by everyone in the department during this unprecedented time.”