NewYork-Presbyterian has received eight Emmy Award nominations, the New York chapter of the National Academy of Television Arts & Sciences announced on July 14. It is the most ever Emmy nominations for NewYork-Presbyterian, which was recognized in five categories.
“I’m thrilled to share NewYork-Presbyterian’s marketing and communications team has earned eight Emmy nominations,” says Devika Mathrani, senior vice president and chief marketing and communications officer at NewYork-Presbyterian. “The nominations are a testament to the creativity, commitment, skill, and passion of our team in capturing NewYork-Presbyterian’s amazing stories and creating loyalty to our brand. I could not be prouder.”
The healthcare system’s brand platform “Stay Amazing” reminds New Yorkers of our brand promise that we are here for them as a health and wellness partner at every stage of their lives. The latest commercial campaign, highlighting remarkable patients and our presence in Brooklyn, Queens, and Westchester, earned a nomination for best commercial campaign and two additional nominations for our patient stories. Since “Stay Amazing” first launched in 2021, the brand platform has become a core part of NewYork-Presbyterian’s identity and now informs everything produced by NewYork-Presbyterian’s Office of Marketing and Communications.
- These two single-spot commercials from the campaign were honored.
- The commercial featuring Ramit Malhotra, a 28-year-old who was two months from his wedding day when he suffered a stroke while driving. Doctors at NewYork-Presbyterian saved his life, allowing him to walk down the aisle. The commercial recreates both the drama of the stroke and the joyous celebration of the wedding.
- The commercial featuring Peter Killinger, a volunteer firefighter from New Jersey who came to NewYork-Presbyterian when he needed more complex care and eventually a heart transplant. The care team at NewYork-Presbyterian saved his life — and allowed Peter to get back to his important job of fighting fires and rescuing lives.
In addition, five Health Matters stories that showcase the perseverance of our patients and the compassion and expertise of our care teams were nominated. The department’s creative and editorial team produced these pieces.
- In the category of health/medical (short or long form), NewYork-Presbyterian received two nominations.
- Amputation Made Me Stronger: Gary Yerman’s Story tells the story of a man who chose to have his lower leg amputated so that he could live a more active life. The video displays Yerman’s courage and his care team’s expertise and support that led to Yerman competing in triathlons.
- I Am the Luckiest Girl in the World highlights the comeback of college softball player Sarah Taffet, who went into cardiac arrest during a game after she got tagged in the chest. After life-saving measures on the field, NewYork-Presbyterian doctors discovered she had a rare heart condition and corrected it with surgery, allowing her to get back in the game.
- In the category of human interest content (short form), NewYork-Presbyterian received two nominations.
- A New Heart, New Life for One of Broadway’s Original ‘Cats’ follows the heart transplant journey of Bob Hoshour, a Broadway dancer who had a heart condition and grew increasingly ill. His doctor at NewYork-Presbyterian convinced him that a heart transplant would let him reclaim the active life he loved.
- Saving a Boy with a ‘Swiss Cheese’ Heart is the story of Maverick Waler, who was born with more than a dozen holes in his heart. The 5-year-old from Oregon traveled across the country to NewYork-Presbyterian, where specialists saved his heart — mending all the holes — and gave him the chance for a normal life.
- In the category of societal concerns (short form), Using Art to Help Heal earned an Emmy nod. The story features artist Julia Kito Kirtley, who received her breast cancer care at NewYork-Presbyterian and found healing in her art. With the support of her care team, she is paying it forward, leading art classes to provide a healing outlet for other cancer patients undergoing treatment.
“Our creative and editorial team takes great pride in bringing to life stories that spotlight the extraordinary care and compassion of our physicians, nurses, and care teams and the resilience of our patients,” says Sharon Cotliar-Zweifach, vice president of editorial content and social media strategy at NewYork-Presbyterian. “I couldn’t be prouder of our team and the work done by all our colleagues in the Office of Marketing and Communications.”
The 66th Annual New York Emmy Awards ceremony will be held in October.